Episode Notes

Why is K-pop so addicting? It’s more than just catchy music—there’s a whole psychological and emotional pull that draws us in. In this video, I’ll dive deep into the reasons why we get hooked on K-pop idols, the parasocial relationships we form with them, and the carefully curated world they live in. From the polished personas to the fantasy they create, I’ll break down how the entertainment industry designs K-pop to be irresistible. Whether you're a casual listener or a hardcore fan, this video will help you understand the magic behind the K-pop world and why it has such a powerful hold on us.

Timestamps: 0:00:00 - My own story, obsession with kpop idols back in the day. From kpop to the dramas to a whole spiral down a dark hole 0:06:00 - What all these is - limerence and romantic obsession for a celebrity/stranger 0:08:25 - The lure of the carefully curated, agency-crafted idol persona. Don't believe all that you see/read/hear, the majority of them isn't true 0:16:55 - How the entertainment industry works and how it creates emotional investments in their fans 0:18:45 - East Asian entertainment industry culture and how the idols/celebs lives are so intertwined with that of the fans that everything they do is for the fans, which creates an unhealthy dynamic and toxic parasocial relationships 0:22:14 - How kpop , kpop idols and our obsession is actually a form of escapism and fantasy 0:24:00 - The role of dopamine and how this pleasure/reward centre keeps you hooked and addicted (very similar to intermittent wins at the blackjack table, and even on social media) 0:25:10 - How to enjoy Kpop in a fun manner without getting too obsessed 0:28:00 - Closing thoughts Thanks for watching and/or listening! :)

======================================== If you are struggling with obsession with Kpop idols, limerent for them and unable to get out of the cycle (but want to), here are some very useful resources:

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